Mobile.The future of Web Design

In recent times,the mobile phone industry has grown considerably.The Times of India recently reported that the number of mobile phones in the United Kingdom is now greater than the number of people there.About 27% of this population use a smartphone.

By 2013, it is believed that mobile browsing will surpass desktop browsing, and over 50% of internet users will browse the web, using mobile devices as their primary browsing device.

Indeed the way we access the Internet is changing.The soaring sales of mobile devices like ipads,tablets and smart phones can attest to this fact.Not to talk of the much awaited windows tablet.

The challenge is now for web designers to ensure that web content is optimized for these mobile devices. The most popular solution is responsive web design.Responsive Web Design simply means building websites that work on any device.

Media queries are the cornerstone of this technology. Media queries allow web developers to change the layout of a page based on the media that’s displaying it — this means adapting it to fit a smaller screen or just stripping it down to the essentials before it heads to a printer.

Most responsive web design practices adopt a mobile first approach where content creators to start with the mobile version of a theme and then expand outward for tablet and desktop environments.

The main advantage of responsive web design is that it keeps your desktop and mobile content on a single URL making it easier for your users to interact with, share, and link to content. Google bots can discover your content more efficiently and wouldn't need to crawl a page with the different user agents to retrieve and index all the content.

These reasons are enough to give up the advantage of a seperate mobile web site.However. Opponents of this view argue that responsive web design forces mobile users to download unnecessary large files and deprives them of a fast loading experience.Besides a mobile website is tailored towards the needs of mobile users and its layout is more predictable than responsive design.

In conclusion, the decision to go for either option depends on two main factors.search ranking and user experience.While responsive offers good prospects for search rankings,mobile users will have definitely have a better experience with the later.

responsive web design.

Comments

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